New research shows effectiveness of savvy educational campaigns about medication abortion
SisterLove had created a compelling short video that clarifies misconceptions
A new medical study showed the effectiveness and importance of investing in community programs that clarify misconceptions about medication abortion in communities of color.
“My Health in My Hands: Improving Medication Abortion Knowledge and Closing Disparities with a Community-Led Media Intervention” appeared in Health Equity, a medical research publication. Researchers monitored and surveyed participants in the Georgia Medication Abortion Project, which is an initiative led by the reproductive justice organization SisterLove.
Activists showed a 3-minute animated video featuring a health educator sharing information about medication abortion. Participants completed a pretest survey, viewed the video, and completed the post-test survey. The researchers interviewed viewers who were recruited through Facebook and Twitter afterward.
The study, published here, found that the working knowledge of women and men who had viewed it increased dramatically.
“With a wave of abortion bans and associated misinformation rolling across much of the country after the demise of Roe v. Wade, it is more important than ever that advocates and health educators have evidence-based tools to promote accurate information about MA,” the researchers concluded.